Subject: Re: Hillary Clinton Makes Racist Joke - NBC
Date: 1/7/2004 1:21 AM Eastern Standard Time
The contest at Moveon.org was specifically for "ads that tell the truth about
George Bush's policies." <
Interesting article about this in Salon
Ads that scare Karl Rove
MoveOn's contest to come up with the best Beat Bush ad campaign produces some
fire-breathing doozies -- and the Democrats should pay attention.
- - - - - - - - - - - -By Charles Taylor
Jan. 7, 2004 | The opportunistic flapdoodle that Republican National
Committee chairman Ed Gillespie has made of the two Bush/Hitler comparisons on
the left political-action group MoveOn's Web site is a slyly convenient ploy.
If Gillespie can convince the media that the ads, two of more than 1,500
submitted as part of MoveOn's "Bush in 30 Seconds" ad campaign contest, are
typical of all the responses, he'll be able to divert attention from other,
first-rate entries. The 15 finalists chosen by MoveOn show more wit and finesse
than that dum-dum equation. They range from the gibes of some world-class
smartasses to the accusations of the outraged to heavy-handed speechifying to
30-second elegies for a country gone horribly wrong. [To view any of the ads,
click here.] Among the wittiest of the lot is David Haynes' "Desktop," in which
we see a computer screen bearing the presidential seal and file folders labeled
"The Economy," "Civil Liberties," etc., being dragged into the trash. The
legend "What's Next?" is the capper. Just as good is Andrew Boyd's "Leave No
Billionaire Behind," in which a bunch of preschoolers break open their piggy
banks and hand over the cash to a corporate exec sitting at a kiddie-size
Kids are also featured in "What Are We Teaching Our Children?" in which a
school debate becomes a parody of a stump speech (among other campaign
promises, the contestants pledge to question the patriotism of anyone who
questions them), and most effectively in Charlie Fisher's "Child's Pay."
Beautifully shot and striking just the right degree of irony, the ad shows kids
working as dishwashers, janitors, garbagemen and assembly line workers, leading
up to the legend, "Guess Who's Going to Pay for President Bush's $1 Trillion
I could have done without Mark Vicente's "Imagine," which rehashes strident
clichés about the war being fought entirely at the behest of corporations --
one of the biggest obstacles to getting Bush out of office would be an
assumption that, despite the lies, he doesn't mean what he says. And though the
idea of Outpost 7's "In My Country" is unobjectionable (a man of Middle Eastern
descent talks about the oppressions in his country, which turns out to be --
surprise! -- the United States), the execution is annoyingly heavy-handed.
The lies Bush told in his State of the Union address are the taking-off point
for some of the most successful attacks, like Adam Feinstein and Rich Garella's
"Polygraph," in which -- as we hear the claims that Saddam sought uranium in
Africa -- a lie detector goes off the charts. And then there is Mike Cuenca's
devastating "Bring 'Em On," in which the same clips heard during "Polygraph"
are seen coming out of Bush's mouth while, in the lower right-hand portion of
the screen, a montage flies by of American soldiers killed in Iraq. "He lied.
They died" is the dead-perfect kicker.
For all the Republican ire any of these spots would raise if they made their
way onto TV, the Democrats would be unwise to ignore their effectiveness. If
the candidates collectively, or the nominee after he is chosen in July, cannot
match the bluntness of these ads, if he decides to take the high road (that is,
wuss out), then the party is going to find itself alienating the very people
who constitute one of the strongest forces that might gather to defeat Bush. If
I were Howard Dean or Wesley Clark, the impact and economy of these ads would
make me think twice before I shelled out big bucks to some media professionals.
If a contest for ads can solicit this response, and if the best can be so
effective, whoever the Democratic candidate is has an ad army waiting to be
ordered into combat.
(Who, like Dan, thought that one with the kids working and the one with small
photos of all our dead troops were particularly effective)